Travis Boersma is the CEO and Co-founder of Dutch Bros Coffee, the largest privately held, drive-thru coffee company in the U.S. He is deeply involved in day-to-day operations, but also invested in maintaining the culture that he and his late brother, Co-founder Dane, both worked hard to nurture. Established in 1992, the company has grown to more than 350 locations with 12,000 employees in seven states.
With a passion for innovation and the beverage business, Ricci joins Dutch Bros from Adelsheim Vineyard, where he was president and CEO and remains a strategic advisor and director. Previously, he was president of Stumptown Coffee Roasters, where he collaborated with TSG Consumer Partners, which has partnered with Dutch Bros since acquiring a minority stake last year. Additionally, Ricci is a director at Brew Dr. Kombucha and Ninkasi Brewing.
Brian Maxwell is chief operating officer of Dutch Bros Coffee, where he is responsible for the executive team's performance in implementing company initiatives and service to the franchise family. An original “broista” in 1992, Brian formally embarked on his career with the company in 1999 as vice president of growth and as franchise coordinator, envisioning and constructing the organization’s franchise system. Brian dedicated seven years to overseeing the expansion of Dutch Bros, helping to take the company from 12 locations to 100. He continued to oversee growth until 2009, when he stepped into the general manager role before evolving into his current position as COO. Brian studied international affairs at Lewis & Clark College in Portland, Oregon.
Christine joined the DB family in 1996 as a "broista" at the coffee house in Grants Pass, OR. She went on to manage for two years, before taking on the role of bookkeeper for the three locations Dutch Bros had at the time. "I've had the unique opportunity to watch this company grow from three stores, to more than 320," says Schmidt. "I am so proud of what Dutch Bros means to each community, each customer, and every broista. We truly do make a difference one cup at a time." As the company grew, so did Christine's role in the accounting department, culminating in her position as the Chief Financial Officer. She currently serves as the Chief Administrative Officer for Dutch Bros Coffee overseeing multiple departments and company strategies.
Brant Boersma is the chief culture officer for Dutch Bros Coffee. His role entails traveling with colleagues through the Dutch Nation – encompassing seven states in the western U.S. – not only spreading the Dutch Luv, but strengthening the roots and foundation upon which the coffee company was built. The eldest son of the late Dutch Bros co-founder Dane Boersma, Brant began working the window and making shaved ice as a youth. Since then, he has been involved in nearly every aspect of the company, from waste and water disposal to roasting coffee beans to coaching the future faces of the Dutch Bros brand. The Dutch Bros blood flows deeply in Brant. From franchisee coach to director of culture to his current role as chief culture officer, he continues carrying on the tradition of sharing the wisdom that his dad gave so freely.
Keith Thomajan joined Dutch Bros Coffee as Chief of Staff in May of 2019, following seven years as the President and CEO of the United Way of the Columbia-Willamette. During his time at the United Way, Keith developed a mission centered on children, families and communities. He was instrumental in defining the organization’s 10-year agenda to address childhood poverty and advance racial equity in the region. Previously, Keith was president and CEO of Camp Fire Columbia, where he helped close the achievement gap for low-income kids and schools. As Chief of Staff at Dutch Bros, Keith contributes extensive nonprofit, and business development expertise; helping drive growth, special projects, and philanthropic and community relations.
Levi Ayriss began his Dutch Bros journey in 2000, working night shifts at the White City location. He was a manager there for four years, before moving to central Oregon to become regional manager. In 2005, Levi moved back to southern Oregon, and joined the team at HQ in Grants Pass. Since then, he has held a variety of positions, including VP of Operations and VP of Marketing. In 2018, Levi took on the role of Senior Vice President of Leadership. His most recent title is Senior Vice President of Field Operations.
Sarah has more than 20 years of HR experience. She currently oversees employee programs and services, payroll processing and human resource concerns, and all other personnel management needs. Sarah received a MBA from Sacramento State University, with a focus on Organizational Development. She joined the Dutch Bros family in 2010, following an unexpected phone call from the COO, Brian Maxwell. Taking that call is something she considers to be one of the best decisions she has ever made. “It is hard to describe what it’s like to work for Dutch. The genuine care and concern our employees have for one another is something I had never experienced in a work environment before or since – we are family here.”
Andy Conway started out as a barista in 2006 at one of the Grants Pass Dutch Bros locations. He moved up steadily over the course of the next four years, and was eventually offered the role of regional manager, where he oversaw ten locations. In 2012, Andy began working at headquarters as the Vice President of Operations, a position he still holds today. “On my first day in the stand my manager responded to a customer's question in a way that really sums up life at Dutch Bros,” says Andy. “The customer's question was ‘Do you have to work tomorrow?’ My manager’s response was ‘No, I get to work tomorrow.’”
Alex Oliva is the Vice President of Information Technology at Dutch Bros Coffee. He has a B.S. from California State University at Northridge, a M.B.A. from Pepperdine University, as well as more than 20 years of experience in the IT field. Having lived in Las Angeles his entire life, Alex was looking to make a change, and show his son a different perspective. After hearing about Dutch Bros from some friends, he made the trip out to HQ where he saw CEO Travis Boersma give a talk. “Seeing everyone absorb each of his words of warmth, love, and never giving up was moving and genuine,” said Alex. “I was presented with a job offer shortly thereafter and there was no discussion. I knew Grants Pass and making a difference with Dutch Bros was where I wanted to be and raise my son.”
Aaron Harris is the Vice President of Real Estate and Construction at Dutch Bros Coffee. He leads a team responsible for developing and maintaining new stands, executing growth plans throughout the nation, and delivering the best Return on Investment for Dutch Bros. Aaron earned his MBA in International Relations from Duke University, and his BA from Saint Louis University. He joined Dutch Bros in 2017, following nearly 10 years as the Director of Development at Popeyes, and more than 15 years as the owner of AH Consultants.
While attending classes at the University of Oregon in 2009, Lance was hired as a ‘broista’ at one of the Eugene Dutch Bros locations. After managing for two years, and completing his BS in Biology, Lance joined the DB team at Headquarters in Grants Pass, OR. Since then, he has held a variety of positions surrounding operations and training, culminating with his appointment as the Vice President of People Development in 2017. “DB has allowed me the opportunity to find purpose and make a positive impact in the lives of our many crews and customers,” says Lance. “I'm incredibly thankful to work for a company that lives out it’s mission every day.” In 2019, Lance took on the job of Vice President of Field Operations.
Tim Sawyer has been part of the DB team since 2003, when a conversation with co-founder Dane Boersma led to him taking over equipment repair at the Grants Pass warehouse. Soon after, Tim was placed in charge of the roasting operations, as well as equipment maintenance for all DB locations in Medford, Grants Pass and Eugene. During this time, he also oversaw equipment for all of Dutch Bros’ grand openings. Tim was then promoted to his current role of Vice President of Service and Maintenance, overseeing all aspects of the roasting and service operations at Dutch Bros.
Kristin Rohlfing is a Certified Public Accountant, with a bachelor’s degree from Southern Oregon University. She officially joined Dutch Bros as the Controller in 2015, but her relationship with DB began years before during a 2006 audit. In 2017, Kristin was promoted to Vice President of Accounting. “I am incredibly lucky to be a part of this growing family,” said Kristin. “I have learned so much in the last four years, both professionally and personally. I am so excited about the future of Dutch Bros!”