Travis Boersma is the CEO and co-founder of Dutch Bros Coffee, the largest privately held, drive-thru coffee company in the U.S. He is deeply involved in day-to-day operations, but also invested in maintaining the culture that he and his late brother, co-founder Dane, both worked hard to nurture. Established in 1992, the company has grown to more than 300 locations with 9,000 employees in seven states.
With a passion for innovation and the beverage business, Ricci joins Dutch Bros from Adelsheim Vineyard, where he was president and CEO and remains a strategic advisor and director. Previously, he was president of Stumptown Coffee Roasters, where he collaborated with TSG Consumer Partners, which has partnered with Dutch Bros since acquiring a minority stake last year. Additionally, Ricci is a director at Brew Dr. Kombucha and Ninkasi Brewing.
Brian Maxwell is chief operating officer of Dutch Bros Coffee, where he is responsible for the executive team's performance in implementing company initiatives and service to the franchise family. An original “broista” in 1992, Brian formally embarked on his career with the company in 1999 as vice president of growth and as franchise coordinator, envisioning and constructing the organization’s franchise system. Brian dedicated seven years to overseeing the expansion of Dutch Bros, helping to take the company from 12 locations to 100. He continued to oversee growth until 2009, when he stepped into the general manager role before evolving into his current position as COO. Brian studied international affairs at Lewis & Clark College in Portland, Oregon.
Christine joined the DB family in 1996 as a "broista" at the coffee house in Grants Pass, OR. She went on to manage for two years, before taking on the role of bookkeeper for the three locations Dutch Bros had at the time. "I've had the unique opportunity to watch this company grow from three stores, to more than 320," says Schmidt. "I am so proud of what Dutch Bros means to each community, each customer, and every broista. We truly do make a difference one cup at a time." As the company grew, so did Christine's role in the accounting department, culminating in her position as the Chief Financial Officer. She currently serves as the Chief Administrative Officer for Dutch Bros Coffee overseeing multiple departments and company strategies.
Brant Boersma is the chief culture officer for Dutch Bros Coffee. His role entails traveling with colleagues through the Dutch Nation – encompassing seven states in the western U.S. – not only spreading the Dutch Luv, but strengthening the roots and foundation upon which the coffee company was built. The eldest son of the late Dutch Bros co-founder Dane Boersma, Brant began working the window and making shaved ice as a youth. Since then, he has been involved in nearly every aspect of the company, from waste and water disposal to roasting coffee beans to coaching the future faces of the Dutch Bros brand. The Dutch Bros blood flows deeply in Brant. From franchisee coach to director of culture to his current role as chief culture officer, he continues carrying on the tradition of sharing the wisdom that his dad gave so freely.
Sarah has more than 20 years of HR experience. She currently oversees employee programs and services, payroll processing and human resource concerns, and all other personnel management needs. Sarah received a MBA from Sacramento State University, with a focus on Organizational Development. She joined the Dutch Bros family in 2010, following an unexpected phone call from the COO, Brian Maxwell. Taking that call is something she considers to be one of the best decisions she has ever made. “It is hard to describe what it’s like to work for Dutch. The genuine care and concern our employees have for one another is something I had never experienced in a work environment before or since – we are family here.”